Audiences, however, loved it and the film was a box office hit. This film, starring Tatum, Dwayne Johnson and Bruce Willis, was slayed by the critics. Chu, the same guy who recently made IN THE HEIGHTS. JOE: RETALIATION was released four years later, directed by Jon M. Needless to say, the film didn’t make a profit. Although Tatum won the Teen Choice Award that year for Choice Movie Actor: Action, the film received six Razzie nominations including Worst Picture, Worst Director, Worst Screenplay, Worst Supporting Actress, Worst Supporting Actor and Worst Prequel, Remake, Rip-off, or Sequel. JOE: THE RISE OF COBRA, starring Channing Tatum, came out in 2009. JOE: THE MOVIE was released in 1987 and went straight to video. Inevitably, comic books, animated TV shows and films followed. The toy company also created a background story that involved an ongoing struggle between the Team and the evil Cobra terrorist network that was seeking to take over the Free World.

In the early 1980s, long after I lost any interest I may have had in the character, Joe and his team of fellow soldiers and adventurers were shrunk down to 3¾ inches so that they could fit into vehicles and playsets that Hasbro had now launched. But times changed and so did “America’s movable fighting man”, as Hasbro’s trademarked tagline reminded everyone. We didn’t need marketing execs and Hollywood suits to tell us who Joe was. Back then though, Joe’s origin story was whatever its owner wanted it to be. Joe was an immediate success not just with the boys but probably with more than a few girls too. The 12-inch doll was marketed as an “action figure” to make it appealing to boys who may have been quietly suffering from Barbie envy. I was a kid when toy company Hasbro introduced G.I.

Gi joe movie review